Down the world's best brands: Italian Moncler

"Famous Brand, Yang aspirations of the nation" for the purpose of MONCLER Co., after 30 years of difficulties in setting, production and sales have been dominating the world. This is September 19, China MONCLER down jacket Industry Association held in Changshu, Jiangsu Province, "the human world famous national brands create forum" upload the information.

Three decades, MONCLER Limited from scratch, long small to large, dare to climb out of a private enterprise to implement brand strategy, creating the world famous road to victory. China Feather & Down Industrial Association coherent data indicate: China down products sales accounted for nearly 80% of the world's total; kingdom Industrial Information Central Bureau of Statistics annual statistical consequences: "MONCLER" Down since 1995 has been going on 11 years of national sales, accounted for about 45% of the total domestic market.

In brand building. MONCLER Limited scope to expand and take the promotion of "visibility", "good reputation degree" of both the road. Since 2001. The company has invested several hundred million dollars into the world's largest, most advanced techniques Down consumer base; created a "MONCLER, moncler, Compro, MONCLER, ice flying" more than 10 series brands, as well as business casual men, women, children's clothing, stationary equipment, sweaters, etc. to extend more than 10 product categories. Through the continuation of 10 years, the prevalence of winter clothes to the world that China tends to expand the board and Everest, arrived in the Arctic, Antarctic and a series of public service across the rest, for the country to build MONCLER down jacket brand clothing and laid a soft base.

Renovation of the brand on, "MONCLER" promote "brand essence, China card" concept, completed three serious innovation and leap: In 1995, the first to the costume, leisure, rest of the design industry, the introduction of Down to "light, soft the United States "instead of bloated, boring into the past, become a beautiful landscape in summer 1998, set off in the industry," Green Storm "," MONCLER, moncler, "made the first of several major brand" Chinese green environmental labeling products "certified. The past two years, "MONCLER" and the Chinese Academy of Sciences in collaboration, the use of nanotechnology techniques developed victory "to resist oil, refuse, dirt and water repellent" function of the jacket.

Over the past decade, "MONCLER" China has made well-known trademarks, Chinese brand, country free products, the country exports exempt goods, such as China Down more than 500 industry leading brand reputation, brand value of 10.2 billion yuan, China's garment industry most valuable brands.
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Brand strategy "MONCLER" to the world won a disadvantage. "MONCLER" As China MONCLER clothing only "brand into the world, with competitiveness of Chinese enterprises at home and" has been to increase the pace of the home and in the United States, Canada, Russia opened a branch office, "Nike", "Bowes "" spit honey "and a number of world famous brand as the company's strong collaborative partner. Last year, the company exports hundred million dollars. "Father of Euro" Robert Mundell Nobel Laureate in Economics in the field evaluation to assess: "'MONCLER down jacket is a small number of levels can be increased as the company continued spectacle, one can say' MONCLER 'is fashionable synonymous. I predict, 'MONCLER' is sure to become world-renowned brand. "
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The Tenth National People's Congress, the national model for rest, with vice president of the China Light Industry, MONCLER Down Co., Ltd. monlcer heart confidently at the forum indicated: "MONCLER" aims to create world famous brand, cast a hundred years!giubbotti moncler